Bachelor of Business Administration - Highlights

Bachelor of Business Administration

California University’s Bachelor of Business Administration program prepares you for an exciting career in strategizing, managing and re-building profitable business units in corporations, public and private agencies. CalU trains you in the skills required to excel academically and professionally for the business of commerce. It will groom your leadership and team skills to prepare you for your foray into the business community.

Business Application:

• CalU’s BBA program is designed to provide result-oriented education that extends beyond theories and conceptual understanding to practical application.
• Once you have graduated in this program, you can put to test your newly developed skills in a variety of industrial sectors of business like Manufacturing, Software Development, Consumer, Automobile, Pharmaceuticals and educational services, to name a few.
• Our BBA program draws from the principles of marketing, management and other business techniques that fortify your foundation in market knowledge and enable you to develop winning strategies.

Features of the Program:

• The program is designed for students who aspire to make it big in business, commercial, financial and other industrial fields.
• Students can choose from four Emphasis areas -- Internet Marketing and Entrepreneurship, Healthcare Administration, Human Resource Management, Hotel and Hospitality Management.
• Courses in Internet marketing and Entrepreneurship will train students first in the four Ps of marketing, namely product, price, place (distribution), and promotion. It will also introduce students to the core areas of internet marketing like content and email marketing strategies, search engine optimization tips and lead and sales conversion methods. They will also study all the factors that influence the functioning of a new enterprise.
• Courses in Healthcare Administration present the management intricacies of healthcare operations.
• Courses on Human Resource Management introduce students to the organizational and developmental issues in managing employees.
• Besides these emphases, students are also introduced to the fundamentals of Business and Information Technology related areas that have become elemental in every industry.

Program Outcome:

• Strengthen student’s base in fundamentals of business.
• Think and act in an economical way.
• Manage an office effectively.
• Make strategic and ethical decisions.
• Use the skills to manage information, people and process.
• Improve the efficiency of the organization by motivating people.
• Learn to work in a team by building the team spirit.
• Be an effective leader in your team.

Career Prospects:

Impervious to the business cycles of boom and bust, organizations are always on the lookout for candidates with good business sense, analytical skills and leadership potential. A Degree in BBA could help you take position as/p>

• MIS Manager
• System Analyst
• Financial Officer
• Operations officer
• Manager in your respective fields
• Business Writer
• Marketing Executive
• Marketing Manager