BBA Degree Program Majors

INTERNET MARKETING AND ENTREPRENEURSHIP (IME)

This program trains students in the fundamentals of Internet marketing and meaning of entrepreneurship. Students are trained on all the possible avenues for internet marketing like content and email marketing strategies, search engine optimization tips and lead and sales conversion methods. They also learn about venture analysis venture creation. Students pursuing this Emphasis will be up-to-date with training in wireless i-marketing, webvertising and i-marketing through context, and also international entrepreneurship, strategic and small business entrepreneurship and economic principles of entrepreneurship.

HEALTHCARE ADMINISTRATION (HCA)

This program trains students to design, plan, and manage health care operations and services within health care facilities and across health care systems. Students pursuing this Emphasis will gain enhanced knowledge in the operation and management of health care systems, resource allocation and policy making, laws and regulations pertaining to the healthcare industry and applications to specific types of health care services.